Episode  8 -  The importance of building a MOAT around your database.

Building a MOAT around your database means  protecting your database from your competition.  In this episode I will give you the key reason why you need to build a moat around your database and some simple ways to do this including;

• Becoming an expert your field
• Do the extraordinary things the other agents won't do.
• Build relationships
• Meet with clients 
• The little things count.
• Be reliable - answer the phone.

Key Point:   Building your  brand and the  relationships with your clients is important because it helps you control the sales process.

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