In this insightful episode of Motorsport Sponsorship, host Belinda Riseley sits down with rising motorsport star Jayden, who delves into the intricacies of building a successful career in racing through strategic media and sponsorship approaches. Jayden emphasizes the importance of a consistent social media presence, sharing his own methods of leveraging platforms like Instagram and TikTok with short, engaging content to boost followers and engagement. Listen as he recounts his initial struggles with media responsibilities and how he overcame them, transforming these challenges into valuable learning experiences.

Jayden opens up about his journey from rental karting to his experiences with the Le Mans Young Driver Academy and his progression to the Formula Regional category. He discusses the unique challenges of securing and maintaining sponsorships, providing valuable advice on consistent outreach and the importance of aligning with sponsors' interests. Jayden also speaks passionately about his collaboration with the Queensland University of Technology and his mentorship role at Le Mans, illustrating his dedication to both personal growth and contributing to the motorsport community.

Additionally, the episode touches on Jayden’s initiatives beyond racing, such as the Race Against Bullying campaign that aims to tackle bullying within the motorsport industry. Jayden’s inspiring message of resilience and his initiatives for raising awareness about mental health through his mother's company, Imco, highlight his broader commitment to making a positive impact. Tune in to hear Jayden’s comprehensive insights and motivational advice for aspiring motorsport athletes. Follow his journey on social media @Jaydenhamilton43 and visit bully0.org for more information about Bully Zero.

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