In episode 67 of the Customers Who Click podcast, I’m joined by Tyler Sullivan to talk about email marketing that converts.

The recent iOS privacy update sparked controversy amongst DTC founders and marketers since tracking open rates is almost impossible now. But, let’s be honest: assessing an email’s performance by the number of users who opened it just shows how many still don’t understand email marketing and how it can drive revenue when used properly.

Engagement is what you should be focusing on instead. The more the customer feels like you care about them, the more interactions you’ll get, the more response you’ll get, and the better you’ll do in the long run. Email, similarly to SMS, is your chance to have those rich one-on-one conversations with your customers so don’t ruin it by spamming subscribers with offers and discounts and nothing else. 

Tyler is the founder of BombTech Golf, an eCommerce store with over $20 million sold online since 2012 and  eCom Growers, a certified Klaviyo email marketing agency. He calls himself an accidental entrepreneur, as his journey with BombTech Golf started when he became frustrated with poor quality golf club assembly. Tylor decided to cash in his 401k, started making his own ones and sold them by engaging with his Facebook followers. You can connect with him on LinkedIn, Twitter or head over to https://www.ecomgrowers.com/ or https://www.bombtechgolf.com/.