Having the most powerful brand doesn't happen overnight. It's a process which requires time and research.

In this episode of Leveraged Lifestyle Podcast, Catherine lets you in the fundamentals that you should take note of when you want to build and grow your brand online. She’ll enumerate what the popular social media platforms right now are offering and how you could take advantage of their features. And, chances are you’ll need some help through a Virtual Assistant (VA). Discover where to outsource the best VA, what VA qualities should you look into, and which tasks can the VA help you with to grow your brand. Catherine also shares her own stories on social media management, whether doing it herself or with her own team. So, make sure you tune in to learn more how to leverage social media in growing your personal brand.

KEY TAKEAWAYS

• When hiring a VA or bringing someone into your team, think first about the niche they should be doing and know if they can cross other business as well.
• Give new pieces of content. It’s either you created it or curated a list of valuable resources from others. Also, think long-term. Take note of what works and what not works.

Here are the fundamentals in which your VA could also help you:

• managing and updating your social media accounts
  • replying to messages, blog posts, creating short posts
  • giving a real-time response in multiple time zones
• helping you grow your professional network
  • these are people you want to connect with or invite to check out your product
  • sending birthday, congratulatory, and thank you notes to prospects
  • looking for contacts on your behalf, approach them personally
  • finding influential people, big names in the niche
• curating engaging contents
  • taking a fresh approach
  • creating content similar to how you post, write, interact with your audience
• finding and joining relevant groups
  • making use of Facebook Groups – doesn’t have to be big. It’s better to look at smaller niche groups and the level of interaction of the members.
  • before posting, ask yourself: How can you add value? Then, share your insight and show expertise in your niche.
• sharing your personal content to the business accounts
  • cross-posting across profiles, pages, and groups in different platforms

Choose 2 main platforms out of all the platforms.

• Facebook – This is a must. it has 2 Billion active monthly users. It connects people, business, and brands. It is mostly targeted for ads. You can post long-form written content and record real-time through Facebook Live.
• Instagram – A good platform for visual stuff. You can post high-quality pictures, videos, and soundbites about your business, brand, and lifestyle.
• Twitter – Engage in trending topics worldwide. If people want to be updated quicker, they open Twitter. It’s real-time so aim for high-level of engagement by choosing the optimal time to post.
• LinkedIn – A professional setting for your business. You could post articles, promotions, and career opportunities.

Optimal times for posting your content depends on who your audience is. For example, entrepreneurs engage more before they go to work and, in the evening, before the rest.

BEST MOMENTS

• "This is not about you. Social media, for many people, it's about them... It's understanding what the followers want and what they're expecting from us."
• "The more you give your audience, the more they gonna get back as well."
• "Aim to post every day."
• "And any time you share something on your Facebook page, ask yourself what kind of value you're giving to your followers and fans... Am I giving value on how to build their personal brand? Am I giving value about how I build my property journey..."
• “What your personal brand is what other people are saying about you when you leave the room.”

VALUABLE RESOURCES

• Leveraged Lifestyle Facebook Community - ly/llocfbgroup

Progressive Property

Lastpass Password Manager

VIVA Club

ABOUT THE HOST

Catherine Turner, your host of Leveraged Lifestyle.

Catherine has been investing in Property since 2012, with her main strategy now Serviced Accommodation which she, and now her team, have grown from 1 to 18 properties in less than 24 months.

Catherine is probably best known for her public speaking successfully training thousands of people how to create businesses that can be run from anywhere in the world on their own terms, and becoming a world record holder in the process.

Catherine is the host of the podcast, Leveraged Lifestyle, which reached No. 1 in all Business in the iTunes podcast chart in less than 3 hours on launch. Leveraged Lifestyle is all about creating a lifestyle of freedom, through leverage, outsourcing and systematising.

CONTACT METHOD

• Catherine’s Website - http://www.catherineaturner.com/

LinkedIn: linkedin.com/in/catherineturnerspeaker

Leveraged Lifestyle Podcast Details

• iTunes: https://itunes.apple.com/…/leveraged-lifestyl…/id1380225106…

Stitcher: https://www.stitcher.com/…/progressivepr…/leverage-lifestyle

 

Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/