I am so excited about this one. I'm sitting down with the incredible Stephanie Lai - award-winning content creator, Kiwi entrepreneur now based in Sydney, founder of Besa Social, and honestly one of the most authentic people I've come across in this industry.

We got into everything ... and I mean everything.

Steph has been creating content since three months after Instagram hit the app store, built a travel following over years of showing up consistently before anyone was paying attention, and has quietly grown a marketing agency, a supplements brand, a matcha brand, and a tech company - all while staying completely true to who she is online.

This episode is for anyone who's ever wondered how long it actually takes to build something real, why authenticity isn't just a buzzword, and what it looks like to grow a business without burning yourself into the ground doing it.

In this episode we cover:

• Why it took three solid years before Steph saw any real traction - and what kept her going
• The reason she refused to merge her accounts even when an agent told her she was losing money
• What the first six months of building Bea Social actually looked like
• Why voice noting your community might be the most underrated thing you can do
• Where Steph sees content creation heading in 2026 and why there is still absolutely a seat on the bus for you

LINKS & RESOURCES

Follow Steph → @stephanielai and @thetravelkid.nz

Follow me → @thesocialcollectiveofficial

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://lorentomlinson.substack.com/
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• Have a marketing question? Email [email protected]

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