The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

Building a PLG dream team with Jim Stoneham (SignalFire, Stripe, New Relic)

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Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks to Jim Stoneham, ex-CMO of Stripe and New Relic, now partner at the VC firm SignalFire. Jim talking about building a PLG dream team.


➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-aw....

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🔗 Links:

  • Game Thinking by Amy Jo Kim - https://www.amazon.com/Game-Thinking-Innovate-engagement-techniques/dp/099978854X
  • Follow Jim on LinkedIn - https://www.linkedin.com/in/jimstoneham/
  • Follow Jim on Twitter - https://twitter.com/jimstoneham

    • 🚀 Check out LaunchNotes: https://launchnotes.com

    🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

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    Show Notes:

    (00:27) - Intro

    (01:28) - PLG roots in B2C

    (03:31) - Starting with your goals

    (07:43) - Sequencing the PLG functions

    (16:49) - What needs to get done?

    (25:59) - Is there a single PLG owner?

    (28:20) - Qualities to look for when hiring for PLG

    (30:56) - PLG and complex SaaS tools

    (33:20) - Transitiong from sales-led to product-led

    (36:59) - Readiness benchmarks for building a PLG team

    (38:26) - PLG for larger companies that micromanage

    (40:25) - Tools for data instrumentation

    ...more
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    The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsBy LaunchNotes