The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

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The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops episodes

  • The new rules of product management with Tal Raviv (Riverside.fm)

    Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Tal Raviv of Riverside.fm about all things how product management is rapidly changing.


    đź”— Links

    • Tal on LinkedIn: https://www.linkedin.com/in/talsraviv/

    • Tal’s favorite product: https://1writerapp.com/

    • Tal on Twitter: https://twitter.com/talraviv

    • Tal’s company: https://riverside.fm/

    • 🚀Check out LaunchNotes: https://launchnotes.com

    • 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

    • đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

    • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

      • đź“ť Show notes

      (00:00) - Introductions

      (10:22) - The idea that there is no "right way" to do product management

      (18:35) - Product isn't a role, it's a team

      (24:41) - Thoughts on PRDs

      (31:27) - Tal's favorite products

      41 min
    • Reinforcing positioning through product launches with April Dunford (Obviously Awesome)

      Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches.


      đź”— Links

      • * Apri’s website: https://www.aprildunford.com/

      • * April on LinkedIn: https://www.linkedin.com/in/aprildunford/

      • * April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005

      • 🚀 Check out LaunchNotes: https://launchnotes.com

      • 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

      • đź“ş Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

      • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

        • đź“ť Show notes

        (00:00) - Introductions

        (02:53) - Product led vs. sales led

        (06:04) - Positioning vs. messaging vs. narrative

        (15:33) - How to tie small product changes into your positioning

        (22:04) - Expanding positioning to include more customers

        (26:04) - Measuring the effectiveness of positioning and messaging

        (36:58) - April's book about product positioning

        (42:21) - Identifying companies with great positioning

        (44:40) - Reinforcing positioning without reusing the exact same words

        (48:53) - When to create and share a positioning document

        55 min
      • Playbook for implementing Continuous Discovery with Andy Yeo (Airbyte, Segment)

        Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Andy Yeo (Airbyte, Segment) about Andy’s experience standing up Continuous Discovery during his time as a product manager at Airbyte.


        đź”— Links

        • Andy on LinkedIn: https://www.linkedin.com/in/andycpyeo/

        • 🚀Check out LaunchNotes: https://launchnotes.com

        • 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

        • đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

        • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

          • đź“ť Show notes

          (00:00) - Introductions

          (05:34) - An overview of Airbyte's product team

          (08:44) - Bringing product managers closer to customers

          (16:00) - Operationalizing user interviews

          (27:09) - Prepping for user interviews

          (36:15) - Managing and organizing user feedback

          (40:50) - The impact of more customer conversations

          (47:30) - The ideal frequency of customer calls

          (50:03) - Finding the right customers to talk to

          55 min
        • Product management lessons from Stripe, Meta, and Microsoft with Vivek Sharma

          Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vivek Sharma of Stripe (formerly of Microsoft and Meta) about how being a generalist has helped him navigate a career in product. Vivek also shares 3 things that make Stripe unique in the way they build products.


          đź”— Links

          • Vivek on Twitter: https://twitter.com/pucknorris

          • Vivek on LinkedIn: https://www.linkedin.com/in/vivsha/

          • Vivek’s favorite product: https://chat.openai.com/chat

          • 🚀Check out LaunchNotes: https://launchnotes.com

          • 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

          • đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

          • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

            • đź“ť Show notes

            (00:00) - Introductions

            (05:01) - The value of being a generalist and listening really well

            (11:09) - Working on the Revenue and Finance Automation Suite at Stripe

            (21:49) - 3 things that make Stripe unique in the way they build products

            (26:34) - How "Friction Logs" help improve the user experience at Stripe

            (35:03) - Vivek's favorite product

            43 min
          • Product building methods that work with Sam McAfee (Startup Patterns)

            Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sam McAfee about his experience in the early days of tech and how he came to write a book about the working methods of good startup teams. Sam also shares his favorite books related to the world of startups.


            đź”— Links

            • Sam’s company: https://www.startuppatterns.com/ 

            • Sam’s book: https://a.co/d/1kehttN 

            • Continuous Discovery Habits: https://a.co/d/iPhopiY

            • Escaping the Build Trap: https://a.co/d/an3of1K

            • Team Topologies: https://a.co/d/8771g1K 

            • Everything in its place: https://a.co/d/8BAL0rU 

            • Sam’s favorite product: https://merlin.allaboutbirds.org/ 

            • 🚀 Check out LaunchNotes: https://launchnotes.com

            • 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

            • đź“ş Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

            • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

              • đź“ť Show notes

              (00:00) - Introductions

              (08:14) - The early days of agile

              (22:12) - A "case study" startup Sam featured in his book

              (27:39) - Advice to product teams during a tech industry downturn

              (37:43) - Sam's book recommendations

              (44:34) - Sam's favorite product

              50 min
            • Standing up and scaling Product Ops

              Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Graham Reed about his experience standing up Product Ops in his last two roles.


              đź”— Links

              • Graham on LinkedIn: https://www.linkedin.com/in/grahamreed/

              • Graham’s company: https://www.cobalt.io/

              • 🚀Check out LaunchNotes: https://launchnotes.com

              • 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

              • đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

              • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

                • đź“ť Show notes

                (00:00) - Introductions

                (07:45) - Where things break down without Product Ops
                (15:45) - Improving communication
                (22:25) - Feedback collection
                (25:34) - Creating value for customers and the business
                (32:51) - Scaling company-wide communication
                (41:46) - Measuring the value of Product Ops and knowing when to spin up a Product Ops function
                (49:23) - Partnering with the engineering team
                (55:02) - Delivering value through Product Ops

                1 hr 6 min
              • Lessons from coaching 200+ product teams with Vidya Dinamani (Product Rebels, Intuit, Lash.Live)

                Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vidya Dinamani of Product Rebels about her experience consulting over 200 product teams. Vidya shares tips for how product teams can stay close to customers and she breaks down some of the common problems she sees product teams facing today. 


                đź”— Links

                • Vidya’s company: https://productrebels.com/

                • A 6-part formula for developing a customer problem: https://productrebels.com/a-6-part-formula-for-developing-a-customer-problem/

                • One of Vidya’s favorite products: Canva

                • 🚀Check out LaunchNotes: https://launchnotes.com

                • 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

                • đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

                • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

                  • đź“ť Show notes

                  (00:00) - Introductions

                  (06:00) - The discovery phase of product management coaching

                  (09:44) - How product leaders can stay close to customers

                  (15:24) - Common problems within product teams

                  (26:31) - How to write good problem statements

                  (30:09) - Backlog management tips

                  (36:49) - Getting distracted about using the right tools

                  (40:01) - Vidya's favorite products

                  45 min
                • Office Hours Live 018: How to become a Chief Product Officer

                  Blake and Steve talk about the Chief Product Officer report published by LaunchNotes. The report covers a wide range of data pertaining to individuals who have held the role of CPO. Blake and Steve talk about the average age of CPOs, some common career paths, promotions, and higher education.đź”— Links

                  • * How to become a Chief Product Officer: https://www.launchnotes.com/blog/become-a-chief-product-officer

                  • * Loop by Microsoft: https://www.microsoft.com/en-us/microsoft-loop

                  • 🚀 Check out LaunchNotes: https://launchnotes.com

                  • 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

                  • đź“ş Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

                  • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

                    • đź“ť Show notes

                    (00:00) - Introductions

                    (01:12) - Microsoft’s new product, Loop

                    (6:07) - CPO age and experience

                    (14:49) - The career path of CPOs

                    (22:435) - Promotions

                    (27:00) - CPOs and MBAs

                    30 min
                  • How to Build a World-Class New User Onboarding Experience with Ramli John (Appcues)

                    Steve Klein from LaunchNotes talks with Ramli John about his EUREKA framework that companies like Appcues use to build world-class new user onboarding experiences. Ramli and Steve also talk about how to keep users motivated and engaged throughout the onboarding process.


                    đź”— Links

                    • Onboarding Iceberg: https://www.appcues.com/blog/the-onboarding-iceberg

                    • Bj Fogg behavior change model: https://behaviormodel.org/

                    • The EUREKA framework: https://productled.com/blog/the-eureka-framework-to-improve-user-onboarding/

                    • Ramli’s book: https://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers/dp/1777717701

                    • 🚀Check out LaunchNotes: https://launchnotes.com

                    • 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

                    • đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

                    • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

                      • đź“ť Show notes

                      (00:00) - Introductions

                      (03:42) - The challenges with onboarding

                      (06:55) - Introducing the EUREKA framework

                      (09:02) - Creating an onboarding team

                      (15:18) - Understanding the user's definition of success

                      (24:40) - When your product solves multiple problems

                      (34:29) - Helping new users succeed with day-one action items

                      (41:14) - Keeping users engaged and motivated

                      (49:48) - Multi-level onboarding

                      (51:55) - What is the right amount of onboarding?

                      (54:47) - When to focus on self-serve onboarding at an early-stage startup

                      (56:26) - Identifying PQLs

                      1 hr 1 min
                    • AI-powered product thinking and selling to the Fortune 500 with Artem Koren (Sembly AI)

                      Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Artem Koren (https://www.linkedin.com/in/akoren/) of Sembly AI about transitioning from consulting Fortune 500 companies to becoming a co-founder. Artem shares his tips on how to sell to large companies and they discuss the excitement around AI in tech.


                      đź”— Links

                      • Koren’s company: https://www.sembly.ai/

                      • Koren on LinkedIn: https://www.linkedin.com/in/akoren/

                      • 🚀Check out LaunchNotes: https://launchnotes.com

                      • 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

                      • đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

                      • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

                        • đź“ť Show notes

                        (00:00) - Introductions

                        (05:24) - Lessons learned from consulting at Fortune 500 companies

                        (16:08) - Tips for selling into the Fortune 500

                        (19:40) - Transitioning from consulting to co-founder of a startup

                        (25:28) - Finding early customers

                        (30:42) - The AI boom

                        44 min

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