The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Ciara Peter of Robin (previously of Salesforce) about how her product career started in design, how to deliver feedback and deal with imposter syndrome, using conviction to make better product decisions, and much more.

📝 Show notes

(00:00) - Introductions

(11:54) - From design to product

(15:50) - Presentation skills and the value of overcommunicating

(21:30) - Delivering feedback to your reports

(25:31) - Hiring people more senior than you

(27:28) - Blending conviction with data to help make product decisions

(34:06) - How to deal with imposter syndrome

(38:04) - Ciara’s favorite products

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Dave Meyer of Atlassian about launching a product marketplace, enterprise product management, and how sharing key functionality across a suite of products helps improve the customer experience.

📝 Show notes

(00:00) - Introductions

(06:26) - Sharing core functionality across a suite of products

(11:32) - Launching a marketplace

(22:32) - Finding customers as a marketplace app provider

(27:13) - Enterprise product management

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Alex Klufas (IBM) about the importance of learning your product and getting to know your team, and Alex shares tips for growing an audience on TikTok by leaning into tactical content to build stronger connections.

🔗 Links

📝 Show notes

(00:00) - Introductions

(07:39) - The importance of getting to know your product and team as a new PM

(14:09) - Using TikTok to share PM knowledge

(20:52) - Using tactical content to grow an audience

(26:34) - Balancing a side hustle with a full-time job

(28:39) - Building more personal connections through TikTok

(31:13) - Alex's favorite product right now

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Patrick Thompson of Amplitude (previously of Iteratively and Atlassian) about the importance of data within product teams, traits of successful product managers, and how balancing “growth years” with “rest years” is critical for a successful career.

🔗 Links

📝 Show notes

(00:00) - Introductions

(04:45) - Leveraging data to build better products

(15:39) - How data maturity affects companies

(25:58) - What makes a successful product manager today?

(41:25) - Being intentional with “growth years” and “rest years” throughout your career

(45:09) - Patrick’s favorite products

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Adam Dahlgren of Allstacks about the parallels between political campaigns and major project launches, starting a company, and finding product market fit by getting to know your users.

🔗 Links

📝 Show notes

(00:00) - Introductions

(12:08) - The adrenaline of major project due dates

(16:11) - Starting a company with bootcamp graduates

(20:54) - Building a career around a specific problem set

(34:50) - Getting to know your users and leveraging feedback

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Mary Sheehan (https://www.linkedin.com/in/maryshirleysheehan/) of Adobe (formerly Adroll and Google) about her upcoming book, The Pocket Guide to Product Launches. Mary also discusses the importance for product marketers to collaborate across teams, how to get customer insights and flexing the muscle of saying “no” as a marketer.

🔗 Links

📝 Show notes

(00:00) - Introductions

(03:00) - Mary’s book, The Pocket Guide to Product Launches

(06:19) - The importance of cross-team collaboration in product launches

(11:47) - Tracking the impact of a product launch

(27:40) - Tapping into user insights

(34:32) - Mary's Podcast, Women in Product Marketing

(39:01) - Flexing the muscle of saying "no" as a product marketer

(42:51) - Mary's favorite product right now

The LaunchNotes crew gets together with a few friends to discuss 2023 product predictions from some of the top product managers in tech. Learn how B2B SaaS product work will change in 2023 and how you can get ahead of the curve.

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Seif Salama (https://www.linkedin.com/in/seif-salama-53005b61/) of Carta (previously Google, Zynga, and Angelist) about the differences of working at a large company vs. a startup, and Seif shares tips for interviewing and hiring product marketers.

📝 Show notes

(00:00) - Introductions

(06:24) - Marketing at large established companies vs. startups

(16:03) - Interviewing tips for hiring product marketers

(24:44) - Interviewing tips for getting a product marketing job

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sarah Aleksich (https://www.linkedin.com/in/sarah-a-2818631/) of Popmenu about how to prioritize your time when joining a new company, the importance of “brand” within product marketing, and why it’s important to balance career experience with new perspectives when joining a company.

📝 Show notes

(00:00) - Introductions

(08:23) - Bringing a product to market for the restaurant industry

(15:10) - Joining a new company as a marketing leader

(20:15) - The intersection of "brand" and "product marketing"

(27:58) - The importance of leveraging both gut feel and data in product marketing

(33:09) - Balancing career experience with new perspectives when joining a company

(36:57) - The excitement around AI in marketing today

Jake, Blake, Adam, and Teddy talk about our favorite company tradition: Innovation Week!

🔗 Links

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