The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

Adam, Teddy, and Blake talk about Bernie, the new AI layer inside of LaunchNotes. The crew talks through how it works, how we launched, and some of the exciting things we're looking forward to seeing Bernie do.

🔗 Links

🚀 Check out LaunchNotes: https://launchnotes.com

🙏 Join Launch Awesome: https://www.launchnotes.com/launch-awesome

Think PLG is all about customer acquisition? As Amplitude's first Director of Product-Led Growth, Franciska Dethlefsen has helped build a world-class PLG motion. Franciska dives into the three ways PLG can be implemented, and why it's short-sighted to assume product-led is only about finding new customers.

She previously ran growth at Iteratively and has done a lot of advising across startups and venture funds. She’s worked all across growth, marketing, product, and PLG. This was a great conversation and a must-listen for leader building for PLG.

🔗Links:

The LaunchNotes crew looks talks about the vast collection of AI writing tools showing up on the market. What ones are we using and trying, what are we excited about and how can product and product marketing teams get hands-on with AI today.

🔗 Links

🚀: Check out LaunchNotes: https://launchnotes.com

🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome

Andrew Williamson is a Montana-based product manager in the data management space. He’s worked with some A-list consumer-facing brands — places you definitely know and probably done business with. He also worked on data analytics for Seattle Children's Hospital and Atlassian. In this episode we dig into what he’s learned at these great companies, the untapped potential of PMing for internal products, life as a data-focused PM, and what product managers need to do to operate at this level.

🔗 Links:

* Connect with Andrew: https://www.linkedin.com/in/andrew-williamson-a609a120/

🚀: Check out LaunchNotes: https://launchnotes.com

🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks to Christina Weiss who is a product management and strategy consultant for her own firm CKW Consulting. Christina talks about the two foundations PMs need to build in order to influence the roadmap and have an impact on the direction of the company. 

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🔗 Links:

* Christina's website: https://christinakweiss.com/

* Find her on Twitter - https://twitter.com/ckells19

* Christina's Maven course - https://maven.com/christinakweiss/communication-and-stakeholder-management-for-product-managers 

* DISC profiles - https://trainingmag.com/which-bird-are-you-taking-flight-with-the-disc-styles/

* The Power-Interest Matrix - https://www.romanpichler.com/blog/stakeholder-engagement-analysis-power-interest-grid/

* Tracking stakeholders - Tracking your stakeholders: https://www.christianstrunk.com/blog/how-to-manage-stakeholders 

* Pixar's storytelling framework - https://uxmag.com/articles/pixars-rules-of-storytelling-applied-to-product-managers-ux-designers-banner

🚀: Check out LaunchNotes: https://launchnotes.com

🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

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Show Notes:

(00:00) - Intros

(06:14) - Getting buy-in and having influence

(12:06) - PM-specific things to build trust

(19:07) - Being an expert on customers

(25:43) - The communication pillar

(32:19) - What new PMs should focus on

(34:10) - Dealing with micromanaging

(37:17) - Other processes and rituals to lay a foundation of trust

(39:33) - Common failures modes for PMs

(42:32) - Where to find Christina

The LaunchNotes crew looks through the 2023 product management events calendar and tries to figure out what looks interesting, what makes for a good conference, and what ones we should attend and sponsor in 2023.

🚀: Check out LaunchNotes: https://launchnotes.com

Tushar Kirtane is VP of Product Management & Operations at Kevel. He’s also led teams at Pocket and participated as a fellow in the esteemed On Deck program, among other exciting companies like Bridgewater Associates, and Deloitte.

🔗 Links

https://www.launchnotes.com/launch-awesome

Connect with Tushar: https://www.linkedin.com/in/tushar-kirtane/ 

Pirow Cronje is Head of Customer Service Experience at Atlassian. Pirow’s had an incredible run at Atlassian where he’s worn a bunch of different hats across 9 years with the company. We talk about all the ways Atlassian is taking on the challenge of managing feedback at scale.

🚀: Check out LaunchNotes: https://launchnotes.com

🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

Dan Chuparkoff, Group Product Manager for Firebase at Google. Dan talks about a handful of things "coastal startups" tend to assume about their customers that often aren't true.

➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-awesome.

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🔗 Links:

* Follow Dan on LinkedIn - https://www.linkedin.com/in/chuparkoff/

🚀: Check out LaunchNotes: https://launchnotes.com

🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

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The LaunchNotes crew talks getting content inside your product, running customer education cohorts, and cool products they've been checking out lately.

🔗 Links