The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

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The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops episodes

  • Letting product strategy drive your roadmap with Vistaly CEO Matt O'Connell

    Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks to Matt O'Connell, Co-founder and CEO of Vistaly. Matt talks about starting with strategy, focusing on outcomes over outputs, and how to use opportunity-solution trees to solves customers pain points.

    đź”—Links


    🚀: Check out LaunchNotes: https://launchnotes.com

    🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome


    51 min
  • Office Hours Live 003: Hiring for product ops

    The LaunchNotes crew talks hiring for product ops, the role of the "ops" pro in modern SaaS companies, creating product superfans, and more.


    🔗Links: 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:

    https://www.launchnotes.com/launch-awesome


    56 min
  • How Narrative Design builds billion–dollar companies with Marcus Andrews (Pendo, HubSpot)

    Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks to Marcus Andrews, Director of Product Marketing at Pendo. Marcus talks about how companies like HubSpot have used Narrative Design to grow to be billion dollar companies, and how you can implement it today at your company.

    ➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-awesome.

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    đź”— Links:

    * Marcus's Narrative Design Course on PMA - https://certified.productmarketingall...

    * Marcus's Twitter - https://twitter.com/Marcus_Andrews

    * Follow Marcus on LinkedIn - https://www.linkedin.com/in/marcusand...

    🚀: Check out LaunchNotes: https://launchnotes.com

    🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-aw...

    ----


    51 min
  • Turning around a failed product Launch with James Doman-Pipe (Remote) & Alicia Carney (Lune)

    Steve Klein (@stevenklein - https://twitter.com/stevenklein) and Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talk to James Doman-Pipe (@jdomanpipe - https://twitter.com/jdomanpipe) and Alicia Carney (@aliciaverbs - https://twitter.com/aliciaverbs) .

    James and Alicia tell the story of how the launch of Kayako 2.0 brought their growth to a screeching halt. Over the next six months they went back to the drawing board positioning, pricing, and onboarding to get things back on track.

    ➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-awesome

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     🔗Links:

    🚀: Check out LaunchNotes: https://launchnotes.com

    🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome


    1 hr 1 min
  • Press releases are not dead with Tammy Le (Arize)

    We're joined by Tammy Le, VP of Marketing & Strategy at Arize. Tammy talks about launching a major new version of a product (including a free tier and new PLG motion) at their Machine Learning Observability Summit.

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    đź”— Links:

    Arize: https://arize.com

    🚀: Check out LaunchNotes: https://launchnotes.com

    🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome


    42 min
  • Know your PLG metrics with Chase Wilson (Flywheel)

    We're thrilled to be joined on the Launch Pod by Chase Wilson. Chase is one of the savviest marketers we know, and has led product marketing and growth efforts at really exciting companies like App Academy and Atlassian. He’s now founder and CEO of Flywheel, which is doing some really cool things in the product led growth world right now.


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    Connect with Chase: https://www.linkedin.com/in/chasecwilson/
    Check out Flywheel: https://www.theflywheel.app/

    -----

    🚀: Check out LaunchNotes: https://launchnotes.com
    🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome


    46 min
  • Product marketers are the next CMOs with JD Prater (Osmos, Google, AWS)

    We're thrilled to be joined on the Launch Pod by JD Prater. JD is a world class product marketer and well-known thought leader with great insights on the industry and practitioner chops to back it up. He’s currently Head of Marketing at Osmos, and he’s done stints as a product marketing leader at exciting companies like AWS, Google, Quora, just to name a few. He’s also deeply involved in product marketing communities like Sharebird and Product Marketing Alliance.


    In this episode we discuss (1:10) breaking into product marketing, (5:20) why PMMs need to “influence without authority” and how to do it, (8:35) understanding the business and how the company makes money will make you indispensable, (10:44) getting the data team on your side, (15:10) knowing your product inside and out, (21:05) the journey from product marketing to head of marketing.

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    đź”— Links from this episode:

    * Connect with JD
    * Osmos

    -----

    🚀: Check out LaunchNotes: https://launchnotes.com

    🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 


    28 min

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