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Three ways to implement product-led growth with Franciska Dethlefsen (Amplitude)
Think PLG is all about customer acquisition? As Amplitude's first Director of Product-Led Growth, Franciska Dethlefsen has helped build a world-class PLG motion. Franciska dives into the three ways PLG can be implemented, and why it's short-sighted to assume product-led is only about finding new customers.
She previously ran growth at Iteratively and has done a lot of advising across startups and venture funds. She’s worked all across growth, marketing, product, and PLG. This was a great conversation and a must-listen for leader building for PLG.
🔗Links:
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By LaunchNotesThink PLG is all about customer acquisition? As Amplitude's first Director of Product-Led Growth, Franciska Dethlefsen has helped build a world-class PLG motion. Franciska dives into the three ways PLG can be implemented, and why it's short-sighted to assume product-led is only about finding new customers.
She previously ran growth at Iteratively and has done a lot of advising across startups and venture funds. She’s worked all across growth, marketing, product, and PLG. This was a great conversation and a must-listen for leader building for PLG.
🔗Links: