The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

Product marketing like Apple and Louis Vuitton with Sarah Aleksich (Popmenu)

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Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sarah Aleksich (https://www.linkedin.com/in/sarah-a-2818631/) of Popmenu about how to prioritize your time when joining a new company, the importance of “brand” within product marketing, and why it’s important to balance career experience with new perspectives when joining a company.


🔗 Links

  • Sarah on LinkedIn: https://www.linkedin.com/in/sarah-a-2818631/
  • Sarah’s company: https://get.popmenu.com/
  • One of Sarah’s favorite products: https://www.copy.ai/
  • 🚀Check out LaunchNotes: https://launchnotes.com
  • 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
  • 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
  • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

    • 📝 Show notes

    (00:00) - Introductions

    (08:23) - Bringing a product to market for the restaurant industry

    (15:10) - Joining a new company as a marketing leader

    (20:15) - The intersection of "brand" and "product marketing"

    (27:58) - The importance of leveraging both gut feel and data in product marketing

    (33:09) - Balancing career experience with new perspectives when joining a company

    (36:57) - The excitement around AI in marketing today

    ...more
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    The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsBy LaunchNotes