The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

Reinforcing positioning through product launches with April Dunford (Obviously Awesome)

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Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches.


🔗 Links

  • * Apri’s website: https://www.aprildunford.com/

  • * April on LinkedIn: https://www.linkedin.com/in/aprildunford/

  • * April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005

  • 🚀 Check out LaunchNotes: https://launchnotes.com

  • 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

  • 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

  • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

    • 📝 Show notes

    (00:00) - Introductions

    (02:53) - Product led vs. sales led

    (06:04) - Positioning vs. messaging vs. narrative

    (15:33) - How to tie small product changes into your positioning

    (22:04) - Expanding positioning to include more customers

    (26:04) - Measuring the effectiveness of positioning and messaging

    (36:58) - April's book about product positioning

    (42:21) - Identifying companies with great positioning

    (44:40) - Reinforcing positioning without reusing the exact same words

    (48:53) - When to create and share a positioning document

    ...more
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    The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsBy LaunchNotes