My special guest is Edwin Eaton, founder and owner of iPro Building Services, a commercial cleaning company established in the Pacific Northwest in 2013.

With a background in hospitality and sales training, Edwin's foray into the cleaning industry was unconventional but marked by a strong work ethic and determination.

Does it sound familiar to invest time and effort in your employees and show them appreciation, only to see them leave despite your efforts?

You've probably been told that offering higher salaries is the key to retaining talent, but the pain of seeing valuable employees walk away persists.

It's time to explore a different approach to fostering a positive company culture and keeping your workforce engaged. Let's uncover effective strategies to improve employee retention and create a more positive work environment.

The key moments in this episode are:

00:00:00 - Appreciating Employees from Day One

00:02:02 - Getting Into the Cleaning Industry

00:07:26 - Taking a Risk and Business Growth

00:10:10 - Surviving the Pandemic and Business Growth

00:12:37 - Building Company Culture and Employee Retention 00:13:06 - Employee Recognition and Company Culture

00:15:49 - Using Social Media for Company Culture

00:18:55 - Rockstar Custodian Program Expansion

00:20:35 - Employee Recognition Beyond Monetary Rewards 00:23:30 - Importance of Recognition for New Hires

00:25:41 - Importance of Employee Satisfaction

00:27:38 - Evolving Industry Practices

00:28:25 - Utilizing Social Media for Employee Engagement

00:31:38 - Consulting for New Cleaning Businesses

00:35:29 - Crafting a Memorable Elevator Pitch

00:38:59 - Learning from Failure

00:39:34 - Understanding Company Culture

Reach out to Edwin on LinkedIn:   / edwin-eaton-27b54a4   Email: [email protected] iPro Website: https://www.worryfree.cleaning/

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