Sofeast's CEO Renaud and head of New Product Development, Andrew discuss how to build a product while keeping the whole customer journey in mind. There is more to launching a product than just making a good product, strange as it may sound at first, and you'll see that manufacturers need to consider the whole customer journey when designing and developing their products. The customer journey can be split into 8 steps, and we go through them here...

00:00 - Greetings and introducing today's topic.

04:49 - 1. Awareness.

13:06 - 2. Education

17:51 - 3. Acquisition.

24:31 - 4. Product.

27:39 - 5. Onboarding.

32:15 - 6. Usage.

38:08 - 7. Support.

41:51 - 8. Loyalty.

48:22 - In conclusion.

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