China Manufacturing Decoded

Building A Product While Keeping The Whole Customer Journey In Mind

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In this episode...

Sofeast's CEO Renaud and head of New Product Development, Andrew discuss how to build a product while keeping the whole customer journey in mind. There is more to launching a product than just making a good product, strange as it may sound at first, and you'll see that manufacturers need to consider the whole customer journey when designing and developing their products. The customer journey can be split into 8 steps, and we go through them here...

 

Show Sections

00:00 - Greetings and introducing today's topic.

04:49 - 1. Awareness.

13:06 - 2. Education

17:51 - 3. Acquisition.

24:31 - 4. Product.

27:39 - 5. Onboarding.

32:15 - 6. Usage.

38:08 - 7. Support.

41:51 - 8. Loyalty.

48:22 - In conclusion.

 

Related content...
  • An Importer’s Guide to New Product Manufacturing in China [PDF eBook]
  • The NPI Process: Trouble Awaits If You Skip Its Steps! [Podcast]
  • What’s the real Cost of Poor Quality and Reliability? [Podcast]
  • How Reliability Testing Is Critical To Obtaining Great Mass-Produced Products

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