In this episode of Blue Collar StartUp, hosts Mike and Derek sit down with Korey Chapman, owner of Little Moose Prints, to break down the realities of running a low-margin, labor-intensive business in a highly competitive market. Korey breaks down ten years of lessons in screen printing and embroidery, including pricing in a race-to-the-bottom market, managing production labor, investing in equipment, and building systems that keep jobs moving out the door on time.

Check out our Blue Collar StartUp Patreon for exclusive bonus content! https://patreon.com/BlueCollarStartUp?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink

You can learn more about Korey Chapman and Little Moose Prints at littlemooseprints.com and across their social platforms.

0:00 Cold open and welcome

0:15 What Blue Collar StartUp is all about

1:03 Sponsors and supporting the trades

1:31 Introducing Korey Chapman and Little Moose Prints

2:08 Ten years in business and team size

3:19 From fourth-generation farming to entrepreneurship

4:54 Discovering screen printing and moving to Idaho

6:01 Starting as a side hustle and going all in

7:18 Competing in a race-to-the-bottom industry

8:49 How farming prepared Korey for business reality

10:18 Saying yes before knowing how to deliver

11:57 Manual presses, brutal hours, and automation

13:49 The biggest challenge over ten years: labor

15:47 Letting go of the wrong people sooner

16:32 Learning to track numbers and run a scorecard

18:23 Leadership, decision-making, and accountability

21:59 Pricing, margins, and firing the wrong clients

33:00 Patreon preview, where to find Korey, and wrap-up