In this episode of the Zero to 100 podcast, Alex, Roger, and Louisa discuss their journey in building a real estate empire, focusing on the importance of utilizing CRM systems for lead management, understanding skip tracing, and the value of time versus money in marketing. They delve into the challenges of cold calling, strategies for raising capital, and the significance of building relationships with potential investors. The conversation also touches on defining roles within their business and the importance of branding as they establish their company name and structure.

Key Takeaways

• Utilizing a CRM helps manage leads effectively.
• Skip tracing is essential for finding property owners.
• Time spent on menial tasks can hinder productivity.
• Cold calling is a necessary strategy for finding leads.
• Building relationships with investors is crucial for capital raising.
• Defining roles within the business enhances accountability.
• Branding is important for establishing a business identity.
• Investing in marketing is an investment, not an expense.
• Scrubbing lists helps identify viable leads.
• Creating systems allows for ordinary people to achieve extraordinary results.