Jason Resnick walks us through how to build a newsletter following that lasts, even when you pivot. In this episode, you’ll learn why building a newsletter is important, how to use storytelling to make your main point stick, and why Jason thinks you should sell early in your newsletter welcome sequence. Launch Your Business is presented by Comcast Business. With Comcast Business it's not just possible, it's happening. Comcast Business - Powering Possibilities. Learn more at https://business.comcast.com.