Building a Remarkable Brand

Marketing isn't just the lifeblood of your business, marketing IS your business. In this episode, I discuss 5 digital marketing strategies that will help grow your business.

With social media it's easier than ever to get your message out to the masses, but just because you've put it out there doesn't mean anyone cares. Let's be clear, it's not about getting x-number of followers in x-number of days, it's about learning how to use social media to build audience engagement.

How you think and feel about a brand is the essence of the brand. It’s not about your hip color scheme or your million-dollar logo. It’s not something you can see or touch, it’s an intangible. In this episode we look at brand essence and the 5 principles every business should follow.

Everyone running a business should be writing a blog. I’m going to repeat that because it’s that important: Everyone running a business should be writing a blog! I see it all the time – people who don’t think this fundamental rule applies to their business. The experts all agree, if you are selling a product or a service you should be blogging. On this episode of the podcast I have 5 awesome tips for writing better blogs.

Good web design is an art. It's often interpreted to mean just colors and layout and fancy scrolly things, but there's more to it than that. An effectively designed website should be capable of helping you to achieve your goals, whatever they may be. In this episode I discuss 5 powerful steps to consider carefully if you want to garner real, tangible results from your website design.