December 08, 2022

Building a Robust Business Website Strategy

11 minutes

Did you create a strategy before building your business website? Perhaps you skipped this step to save time or because you weren’t sure why it was needed. However, creating a website without a strategy can leave it aimless and ineffective. Let’s talk about why you need a website strategy and what it should look like.

Why is it important to have a strategy before building a website?

So you build the website for the right reasons.

A common way to spot strategy-less sites were clearly built for the business, not their customers.

Think about what information your audience needs before you even begin.

But doesn't that slow the process down?

Absolutely, but that’s ok.

Speed isn’t the goal here. Or if it is, that’s a different conversation.

You could go on Squarespace right now and literally have a site in a matter of minutes.

Slowing yourself down can be a good thing to get the content right.

What should the website strategy include?

It’s a deeper process, but it comes down to understanding who you’re trying to serve.

Who are they?

What are you trying to help them with?

Why should they listen to you?

What do they need to do to get started?

How can you implement this strategy into the site build?

One, clearly, is the content. Speak to them in the right way—don’t use internal jargon (unless it helps with your audience).

The other is the site hierarchy, the sitemap. Knowing your audience will give you a better insight into what kind of content would be beneficial on the site.

How does this benefit your company in the long run?

We get a lot of clients that come to us with sites that you can tell were solid when they started, but they didn’t have a clear direction.

The navigation has become overcrowded, there are a bunch of CTAs on the home page, three or four big buttons at the top, each trying to overpower the other.

With no direction, it’s hard to know what to prioritize.

A strategy gives you a road map for how to build and grow your website.

...more

View all episodes

By GreenMellen

1010 ratings

December 08, 2022

Building a Robust Business Website Strategy

11 minutes

Why is it important to have a strategy before building a website?

So you build the website for the right reasons.

A common way to spot strategy-less sites were clearly built for the business, not their customers.

Think about what information your audience needs before you even begin.

But doesn't that slow the process down?

Absolutely, but that’s ok.

Speed isn’t the goal here. Or if it is, that’s a different conversation.

You could go on Squarespace right now and literally have a site in a matter of minutes.

Slowing yourself down can be a good thing to get the content right.

What should the website strategy include?

It’s a deeper process, but it comes down to understanding who you’re trying to serve.

Who are they?

What are you trying to help them with?

Why should they listen to you?

What do they need to do to get started?

How can you implement this strategy into the site build?

One, clearly, is the content. Speak to them in the right way—don’t use internal jargon (unless it helps with your audience).

The other is the site hierarchy, the sitemap. Knowing your audience will give you a better insight into what kind of content would be beneficial on the site.

How does this benefit your company in the long run?

We get a lot of clients that come to us with sites that you can tell were solid when they started, but they didn’t have a clear direction.

The navigation has become overcrowded, there are a bunch of CTAs on the home page, three or four big buttons at the top, each trying to overpower the other.

With no direction, it’s hard to know what to prioritize.

A strategy gives you a road map for how to build and grow your website.

...more

Share Building a Robust Business Website Strategy

Sign up to save your podcasts

Building a Robust Business Website Strategy

Building a Robust Business Website Strategy