The European Union is intensifying efforts to improve consumer protection in the rapidly evolving digital landscape. At the same time, industries are exploring how new technological solutions can be used to safeguard consumers in innovative new ways.

The forthcoming "Digital Fairness Act" will impact a range of industries, from e-commerce to entertainment, which will need to adhere to new standards, including transparent marketing practices and measures to prevent addictive behaviours, all aimed at creating a safer and more equitable digital environment for consumers.

The Commission has also launched a fitness check of EU consumer law on digital fairness to assess whether the current legal framework is sufficient to guarantee a high level of consumer protection in the evolving digital landscape.

Where the upcoming implementation of the Artificial Intelligence Act specifically aims to regulate AI systems and their application in industry and the Digital Services Act (DSA) regulates online content, these new measures seek to level the digital playing field, address unfair practices, and ensure consumers are thoroughly protected both online and offline.

Lsiten to this Euractiv Hybrid Conference to discuss the protection of consumers in the digital environment. Questions to be discussed include:

- What role does the Digital Services Act play in holding online platforms accountable for ensuring a high level of safety and privacy for consumers?
- What role should public consultation and stakeholder engagement play in shaping future digital fairness legislation to ensure it addresses real consumer concerns?
- What lessons can be learned from the lottery industry in their ongoing efforts to safeguard consumers and prevent addictive gambling behaviours?