Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Sam Jacobs.

Sam graduated from the University of Virginia in 1999 and spent the first couple years of his career as a consulting analyst and finance associate before starting his own music label. He then served as the Managing Director for Gerson Lehrman Group prior to getting into tech sales leadership at Axial, Livestream, The Muse, and Behavox, until starting his most recent and current venture where he serves today as the Founder and CEO of Pavilion, the world’s number one private community for GTM leaders.

I’ve known Sam since the early days of Pavilion, when it was formerly known as The Revenue Collective, and he’s helped to guide and mentor me through critical phases of my career, but the last time we spoke was 4 years ago when we hosted Stock Options Straight Talk, a video you can find on my YouTube channel where we covered everything your employer doesn’t want you to know about your stock options.

Needless to say, I have a tremendous amount of respect for Sam and I’m excited to catch up and get his thoughts on all that’s changing in B2B sales and find out what he thinks is working and what isn’t in 2025 and beyond.

Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated, as it really helps to grow the audience.

Without further adieu, let’s dive in and get his thoughts.

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TOPICS:

00:00:00 Intro

00:02:27 Broken Outbound Model

00:09:46 What’s Working Today

00:14:03 Growth-at-all-Costs

00:22:10 VP Sales Average Tenure

00:32:54 Sales Quota Attainment

00:37:28 AI in Sales 

00:43:07 Pavilion

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QUESTIONS:

1. Is traditional outbound sales broken, dead, or dying? If yes, how so?

2. What’s actually working for outbound sales today?

3. What are your thoughts on the Growth-at-all-Costs model?

4. What do you think is the reason for low VP Sales average tenure?

5. What do you think is the reason for low sales quota attainment?

6. What’s your take on AI in sales over the next 5-10 years?

7. What is Pavilion and who should join?

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LINKS:

Pavilion: https://www.joinpavilion.com

Sam’s Book: https://a.co/d/cy0ARJM

Sam on X: https://x.com/samfjacobs

Collin on X: https://x.com/collincadmus

Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system

Sales Coaching: https://www.collincadmus.com/sales-coaching

Founder Coaching: https://www.collincadmus.com/founder-coaching

Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast

Revenue Growth Blog: https://www.collincadmus.com/blog

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Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.

Available on: YouTube, Rumble, Spotify, and Apple Podcasts.