In this episode, Jason Osborn sits down with Paul Cronin, M&A Advisor at Touchstone Advisors, to discuss what makes a business truly sellable and the common mistakes owners make when building a company without an exit strategy in mind. Paul shares lessons from his own entrepreneurial journey, including the importance of timing, technology readiness, and creating systems that allow a business to operate independently of its owner. They also explore how business owners can define meaningful personal, business, and financial goals before a sale, ensuring a successful exit is about more than just the final valuation.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/