In this solo episode, host Kristi Mitchell delves into the importance of having a strategic marketing plan in place before diving into specific marketing execution tactics. Kristi highlights the pitfalls of jumping straight to getting a new website or hiring a social media manager without a comprehensive marketing strategy.

She introduces the concept of the marketing funnel, emphasizing the need to address four key stages: Attract, Convert, Nurture, and Close.

This episode is packed with actionable advice for service-based business owners who have relied on referrals and word-of-mouth but are now looking to take their business to the next level with a more strategic approach to marketing.

Whether you're reflecting on the past year's successes and challenges or planning for growth in the coming year, Kristi's insights will help you build a solid marketing foundation to generate sustainable and consistent leads.

Key Takeaways:

• The importance of starting with a strategic marketing plan.
• Understanding the four stages of the marketing funnel.
• Why piecemeal marketing tactics often fail to deliver expected results.
• The benefits of investing in organic marketing foundations like SEO, email marketing, and lead magnets.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com