In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Doyle, CMO of  Pirtek USA, discussing his extensive experience in franchising, particularly in the service industry. They explore the importance of being findable in emergency services, the strategies for enhancing digital presence, and the value of customer reviews. 

The conversation emphasizes the significance of focusing on foundational marketing strategies and building strong relationships with franchise owners. In this conversation, James Doyle discusses various aspects of marketing, particularly in the B2B sector. He emphasizes the importance of customer engagement through multiple review methods, understanding customer needs, and the differences between B2B and B2C marketing strategies.