In this episode of the Better Marketing Podcast, Thierry Augustin challenges the traditional notions of branding by diving into the deeper question: What happens when all your marketing stops?

Thierry reveals how true DTC brands thrive by focusing on organic and owned channels rather than relying solely on paid advertising and flashy campaigns.

Discover the dangers of conflating activity with impact, how to measure brand strength through customer acquisition, and why building an audience you own is the real key to sustainable growth.

If you’re ready to stop renting attention and start building a brand that truly matters, this episode is for you.