In this episode of the Better Marketing Podcast, Thierry Augustin breaks down the critical concept of customer activation and how treating people like people can help brands build long-term loyalty.

Thierry shares actionable strategies for keeping customers engaged beyond the initial purchase, using real-life examples like supplement brands that rely on consistent product usage.

He emphasizes the importance of going beyond basic automated workflows to create an omnichannel approach, incorporating email, SMS, retargeting ads, and even direct mail to remind and encourage customers to stick with their routines.

Tune in to learn how to drive repeat purchases and build trust and affinity with your audience.

In this episode of the Better Marketing Podcast, Thierry Augustin discusses the key traits that every successful team member should possess to drive consistent value for a DTC brand.

He highlights seven essential qualities—from curiosity and strategic thinking to empathy and passion for the product—that differentiate top performers and create lasting success.

Thierry emphasizes the importance of intentional hiring, explaining why the quality of your people directly impacts the number of buyers you attract.

Tune in to learn how to build a team that not only performs but also shapes a winning company culture and ensures sustainable growth.

In this episode of the Better Marketing Podcast, host Thierry Augustin dives into a commonly overlooked aspect of brand growth: retention.

While acquisition gets much of the attention and scrutiny, retention often flies under the radar because it requires less spend and more general maintenance.

Thierry argues that brands should treat retention with the same accountability as acquisition, linking the retention team to P&L metrics. He emphasizes the importance of data visibility and cross-departmental collaboration in driving sustainable growth.

Learn why every touchpoint in the customer journey should be scrutinized and how focusing on retention could unlock significant incremental growth for your DTC brand.

In this episode of the Better Marketing Podcast, Thierry Augustin dives into the true meaning of retention and why it's far more than just email and SMS marketing.

While these tools play a crucial role, retention encompasses everything from user experience and customer service to logistics and product quality.

Thierry breaks down why silos hurt your efforts, emphasizing that retention is a collective responsibility across all departments.

He discusses the importance of clear communication between teams and how seamless collaboration drives customer satisfaction, repeat business, and long-term growth.

In this episode of the Better Marketing Podcast, host Thierry Augustin emphasizes the importance of product in the success of any eCommerce brand.

He explores how customer demand is driven by needs, whether it’s conscious ingredient choices in CPG, health-driven changes in ready-to-eat, or a desire for a wardrobe refresh.

Thierry highlights that, no matter how well a brand aligns with values or ethics, the product itself must work, fit, and feel good to stand out.

He explains why product is the foundation of growth and how it should come before price, packaging, and promotion in any business strategy.

In this episode of the Better Marketing Podcast, Thierry Augustin challenges the traditional notions of branding by diving into the deeper question: What happens when all your marketing stops?

Thierry reveals how true DTC brands thrive by focusing on organic and owned channels rather than relying solely on paid advertising and flashy campaigns.

Discover the dangers of conflating activity with impact, how to measure brand strength through customer acquisition, and why building an audience you own is the real key to sustainable growth.

If you’re ready to stop renting attention and start building a brand that truly matters, this episode is for you.

In this episode of the Better Marketing Podcast, host Thierry Augustin breaks down the four stages of a DTC brand’s lifecycle: Startup, Ramp Up, Scale Up, and Pack Up.

Thierry dives into the strategic decisions brands need to make at each stage, from growing at all costs in the startup phase to retooling operations during the scale-up phase.

He also highlights key lessons for long-term success, such as investing in your brand from day one, ruthlessly seeking profit, and ensuring the numbers always make sense.

Whether you're just starting or considering acquisition, Thierry offers actionable insights to navigate your brand's journey intelligently.

Welcome to the Better Marketing Podcast! I’m your host, Thierry Augustin!

In this first episode, I’m giving you a look at my non-traditional journey from med school dropout to digital marketing strategist, helping founder-led brands scale profitably.

The goal of this podcast? To deliver quick, actionable insights that drive real growth without the fluff.

Every episode will be under 10 minutes, packed with essential takeaways to help you sharpen retention, improve customer experience, and create a powerful, lasting brand.

Tune in to get the clarity and tools you need to grow your business strategically—and subscribe so you never miss an episode! Let’s build your brand, together.

Life is 10% what happens to you and 90% how you respond. That’s never been a more relevant observation than in the times we live in now. So the onus is on brands to adapt—not succumb. How do you prepare for the unexpected? I answer that in this episode of the Better Marketing podcast.

With all the dashboards and data streams we have access to, how do you know what’s really moving the needle for your business? In this episode, we talk about the one ‘metric’ that should matter most, and why the brands that focus on it— and not the latest tech, tool or model— can be more effective at marketing, now and in the future.