In this episode of the Better Marketing Podcast, Thierry Augustin breaks down the critical concept of customer activation and how treating people like people can help brands build long-term loyalty.

Thierry shares actionable strategies for keeping customers engaged beyond the initial purchase, using real-life examples like supplement brands that rely on consistent product usage.

He emphasizes the importance of going beyond basic automated workflows to create an omnichannel approach, incorporating email, SMS, retargeting ads, and even direct mail to remind and encourage customers to stick with their routines.

Tune in to learn how to drive repeat purchases and build trust and affinity with your audience.