In this episode of the Better Marketing Podcast, Thierry Augustin dives into the true meaning of retention and why it's far more than just email and SMS marketing.

While these tools play a crucial role, retention encompasses everything from user experience and customer service to logistics and product quality.

Thierry breaks down why silos hurt your efforts, emphasizing that retention is a collective responsibility across all departments.

He discusses the importance of clear communication between teams and how seamless collaboration drives customer satisfaction, repeat business, and long-term growth.