In this episode of the Better Marketing Podcast, host Thierry Augustin breaks down the four stages of a DTC brand’s lifecycle: Startup, Ramp Up, Scale Up, and Pack Up.

Thierry dives into the strategic decisions brands need to make at each stage, from growing at all costs in the startup phase to retooling operations during the scale-up phase.

He also highlights key lessons for long-term success, such as investing in your brand from day one, ruthlessly seeking profit, and ensuring the numbers always make sense.

Whether you're just starting or considering acquisition, Thierry offers actionable insights to navigate your brand's journey intelligently.