In this episode of the Better Marketing Podcast, host Thierry Augustin emphasizes the importance of product in the success of any eCommerce brand.

He explores how customer demand is driven by needs, whether it’s conscious ingredient choices in CPG, health-driven changes in ready-to-eat, or a desire for a wardrobe refresh.

Thierry highlights that, no matter how well a brand aligns with values or ethics, the product itself must work, fit, and feel good to stand out.

He explains why product is the foundation of growth and how it should come before price, packaging, and promotion in any business strategy.