In this episode of the Better Marketing Podcast, host Thierry Augustin dives into a commonly overlooked aspect of brand growth: retention.

While acquisition gets much of the attention and scrutiny, retention often flies under the radar because it requires less spend and more general maintenance.

Thierry argues that brands should treat retention with the same accountability as acquisition, linking the retention team to P&L metrics. He emphasizes the importance of data visibility and cross-departmental collaboration in driving sustainable growth.

Learn why every touchpoint in the customer journey should be scrutinized and how focusing on retention could unlock significant incremental growth for your DTC brand.