In this episode of Behind the Brand, hosts Taylor, Kelly, and Isabella from Moxie Creative discuss the concept of owned media, which includes channels like your website, email list, blog, and podcast. They emphasize the risks of relying solely on social media platforms and highlight owned media as a secure, long-term asset for businesses. The team explains how owned and social media can complement each other and stress the importance of maintaining and updating owned media to build direct connections and grow with your business over time. Practical advice on content creation, leveraging email marketing, and auditing your owned media are also covered, making this episode a must-listen for small business owners and entrepreneurs.

00:00 Introduction to Owned Media

00:45 Meet the Hosts

01:06 Understanding Owned Media

01:37 Examples of Owned Media

02:32 The Importance of Owned Media

04:28 Email Marketing Insights

08:57 Integrating Owned Media with Social Media

11:36 Evaluating Your Website's Effectiveness

11:55 The Importance of Regular Website Updates

12:20 Customer Feedback and External Audits

12:35 A Memorable Client Story

13:44 Auditing Your Website's Clarity

14:35 Maximizing Content Across Platforms

16:45 The Role of Social Media in Marketing

19:43 Challenges with E-commerce Platforms

21:15 Final Thoughts on Owned Media

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