Senior Living Mastermind

Building a Successful Assisted Living Facility Business with John Darby

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  • Host: Mitch Alverson
  • Guest: John Darby, CEO and Founder of Mercy House

    • Episode Highlights:

    • John's journey to the senior living industry and how he found his passion for assisted living.
    • The evolution of Mercy House: From a single 16-bed facility to seven 16-bed facilities in Central Texas.
    • John's focus on running a successful business and providing superior care to residents.
    • The three pillars of Mercy House's marketing strategy: Placement agents, digital marketing, and nurturing the sales process.
    • The importance of nurturing leads over an extended period to maintain top-of-mind awareness.
    • Advice for individuals starting in the industry and how to approach staffing and culture.
    • Innovation in staffing schedules and the value of non-certified staff genuinely caring for residents.
    • Incentivizing staff with unique rewards instead of traditional annual raises.

      • Conclusion:

      • Wrap-up and final thoughts on building a thriving assisted living business.
      • Invitation to listen to other episodes of the Senior Living Mastermind podcast.

        • (Note: The show notes concisely summarize the podcast episode's main points and key takeaways for the audience. They are designed to complement the podcast and help listeners quickly grasp the key information shared in the episode.)


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        Senior Living MastermindBy Mitch Alverson