In this insightful episode of Senior Living Mastermind, host Mitch Alverson welcomes Lori Conway, an independent insurance agent with a specialization in senior and assisted living facilities. Together, they delve into the critical world of insurance needs and risk management for assisted living facility owners and operators, uncovering the essential coverages required and the common pitfalls to avoid.

Purpose:

- To discuss the specific insurance needs and risk management strategies pertinent to assisted living facility owners and operators.

Key Takeaways:

- **Understanding Insurance Needs:** Homeowner's insurance falls short for assisted living facilities; comprehensive business insurance is a must.

- **Common Claims:** The majority of claims are due to resident falls, emphasizing the need for stringent safety measures and quick incident responses.

- **Maintenance and Liability:** Unaddressed maintenance issues can escalate into liability claims, highlighting the importance of regular facility upkeep.

- **Asset Protection:** Utilizing LLCs or corporate entities can safeguard personal assets against liability claims.

- **Lender Requirements:** Adequate insurance coverage is often a prerequisite for financing, with essential policies including professional/general liability, property, contents, business income, and workers' compensation.

Featured Topics:

Lori's Background:

- Lori's journey into specializing in insurance for senior living facilities, driven by personal connections and a recognized need in the industry.

- Her passion for supporting smaller, residential senior living communities.

Risk Management Basics:

- The multifaceted approach to risk management beyond just insurance.

- Strategies for risk avoidance, control, and transfer.

- The importance of identifying risks and establishing incident response protocols.

Claims Data Insights:

- Analysis of liability claims, with over 50% resulting from falls.

- The impact of environmental hazards and improper resident handling.

- Other significant sources of claims include maintenance neglect, equipment failure, and resident abuse.

Insurance Tips:

- The inadequacy of homeowner's policies for assisted living facilities.

- A breakdown of necessary coverages for comprehensive protection.

- The role of proper corporate structuring in asset protection.

- The importance of verifying third-party service providers' insurance coverage.

Contacting Lori:

- Lori Conway can be directly contacted for guidance through insurance applications and coverage optimization. Lori's website is https://insuranceforassistedliving.com/https://insuranceforassistedliving.com/

Are you looking to make your business stand out in local searches and engage more customers? Tune in to our latest episode, "Mastering Google Business Profile," where we delve into actionable tips to optimize your Google Business Profile. From completing your profile information to leveraging Google Posts and Reviews, we cover it all. Whether you're a small business owner, a marketing professional, or someone interested in local SEO, this episode is your comprehensive guide to making the most out of your Google Business Profile. Don't miss out on these insider tips to elevate your business in the digital landscape! Check out AvetaGO at Avetago.com or book a demo with Mitch at https://avetago.com/calendar

🎙️ In this episode, we dive deep into the world of digital marketing for assisted living facilities. Join us as we explore the power of email marketing and how it can be a game-changer in connecting with customers and driving business growth.

Webinar Friday, Aug 25 at Noon Central: Registration link: https://webinar.avetamarketing.com/email

📚 Book Excerpt: We start by reading an excerpt from our book on digital marketing for care homes. Chapter 10 focuses on leveraging email marketing to connect with customers on a deeper level, gain more reviews, followers, and, ultimately, more business.

📣 Webinar Announcement: Exciting news! We'll be hosting a webinar dedicated to email marketing strategies tailored for assisted living facilities. Learn how to create effective nurture sequences and build strong connections with potential residents and their families. Don't miss this opportunity to enhance your marketing game.

💡 Key Takeaways:

🔧 Choosing the Right Tools: We discuss different email marketing services that can support your care home's marketing efforts. Services like AvetaGo, Active Campaign, MailChimp, and Mailer Light are highlighted. Find the tool that best suits your needs.

🏠 Making Connections: Learn how email marketing can be used to engage not only potential residents but also your network of home healthcare providers, hospice services, and rehab centers. Stay top of mind and ensure your business remains a top choice.

📈 Best Practices: Dive into the 80-20 rule of email marketing: 80% valuable information and 20% sales content. Discover the importance of providing value to your subscribers before promoting your services.

🌟 The Importance of Timing: Explore the best days and times to send email campaigns. Learn why weekdays like Tuesday, Wednesday, and Thursday are popular choices, and why you should avoid sending emails on Mondays and weekends.

📧 Getting Started: Understand how to start your email campaign, from obtaining permission to sending your first emails. We provide actionable steps to ensure you're on the right track to successful email marketing.

🚀 Conclusion: Email marketing can revolutionize your care home's marketing efforts. Stay connected, provide value, and drive business growth using the power of email. Remember, nurturing existing relationships is just as important as attracting new customers.

📢 Sponsor: This episode is brought to you by AvetaGO. Aveta is your all-in-one sales and marketing platform designed to empower assisted living facilities and residential care homes. From website management to email marketing, AvetaGO has you covered.

🎧 Listen Now: Tune in to this insightful episode to unlock the secrets of email marketing for assisted living facilities and take your business to the next level.

AvetaGO sponsors this podcast. The only sales and marketing system you need to run your ALF or RCH. Check it out at https://alf.avetamarketing.com/

🎧 Ready to up your senior living game? Don't miss our latest episode featuring Ashley-Austin Hill, owner of ROA Consulting. 🌟🏥 Get invaluable insights into maintaining compliance, crafting effective handbooks, and mastering resident record-keeping. Elevate your assisted living facility with expert advice from this podcast episode! 🎙️🏠 #SeniorCareSuccess #ComplianceExpertise 📊

AvetaGO sponsors today's Podcast: The only sales and marketing software you need to run your Assisted Living Facility or Residential Care Home. Check it out at https://alf.avetamarketing.com/

Welcome to Senior Living Mastermind, the podcast that empowers owners and operators of Assisted Living Facilities and Residential Care Homes with expert insights to improve their online presence through Local SEO.

I'm your host, Mitch Alverson, and today we'll be diving into the world of Local SEO specifically tailored for the senior living industry.

Understanding Local SEO

Optimizing Your Google Business Profile (GMB)

On-Page SEO for Senior Living Websites

Local Citations and Online Directories

Link Building and Outreach

Navigating Online Reviews and Reputation Management

We know you want to make a real difference in your guests' lives. In this podcast, we talk with John Darby about TORCH's newest certification, the CDP. The CDP certification is the gold standard in dementia care, and it will give you the skills and knowledge you need to provide the best possible care for people with dementia and their families.

TORCH has a live class in San Antonio on August 15 and an online opportunity. You can register here.

AvetaGO sponsors this podcast. The all-in-one CRM and Marketing suite for Assisted Living and Residential Care Homes. Learn more about it at https://alf.avetamarketing.com/

Episode Highlights:

Conclusion:

(Note: The show notes concisely summarize the podcast episode's main points and key takeaways for the audience. They are designed to complement the podcast and help listeners quickly grasp the key information shared in the episode.)

Check out AvetaGO: The only sales and marketing software you need to grow and scale your Assisted Living business.

Today on the podcast, I'm joined by Cyndi Pressler. You'll be hard-pressed to find a more generous and wisdom-filled person in the Senior Living industry. Cyndi is the found of Care Home Consulting, a new venture where she focuses on consulting and coaching for Assisted Living Owners and Operators, as well as those looking to get into the Senior Living industry.

Cyndi and some of her industry partners are hosting a CALM (Certified Assisted Living Manager) course that will be delivered over zoom. The event is Augst 9-11. To register you should reach out to Cyndi by emailing [email protected] or text Cyndi at 210-284-7921. You can learn more about Cyndi's offerings at her website: https://carehomeconsulting.com/

Today's podcast was brought to by AvetaGO the all-in-one Sales and Marketing platform built specifically for Assisted Living. If you want a way to get more leads, more tours, and more move-ins, then check out AvetaGO at https://alf.avetamarketing.com/

70% of all searches for Senior Living begin on Google... well technically, Google has a 93% market share, so almost all of them start there. Then almost 60% of those people are on their phones.

That means people should be finding you on Google. Are you getting all of the calls? Do you know how many you're missing? You need AvetaGO. Check it out today at alf.avetamarketing.com

For the love of all that's good... please go find out where all of your login information is for your online life. It's imperative if you're going to get your digital marketing presence on point that you find all of these things. Here's a good list to start with:

Also a tool that I use for managing passwords is LastPass. Check it out. It's worth the money.

This episode was brought to you by AvetaGo. The best all-in-one marketing suite for Assisted Living Facilities.