The Accidental Entrepreneur

Building a Sustainable Business Model

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Keywords:  entrepreneurship, marketing, sales strategies, digital marketing, business growth, founder-led sales, specialization, consulting, agency success, streaming media

Summary:  In this episode, Mitch Beinhacker interviews Corey Quinn, a seasoned entrepreneur and consultant, who shares his journey from a child actor in commercials to a successful career in advertising, marketing, and digital consulting. Corey discusses his experiences during the dot-com boom, his transition into financial services, and his eventual success in sales and marketing. He emphasizes the importance of specialization in business, innovative sales strategies like gift-based marketing, and the challenges of founder-led sales. Corey also introduces his book and consulting focus, aimed at helping entrepreneurs escape dependency on their own involvement in sales and build sustainable businesses.

Takeaways

  • Corey's journey began in advertising and marketing.
  • He experienced the dot-com boom and the challenges of early streaming media.
  • Transitioning to financial services provided valuable insights into sales.
  • Specialization in a niche market can lead to greater success.
  • Innovative sales strategies, like gift-based marketing, can break through barriers.
  • Building relationships is crucial for business growth.
  • Founder-led sales can limit scalability and growth potential.
  • Corey's book focuses on escaping founder dependency.
  • A successful business should be able to operate without the founder's constant involvement.
  • Understanding your target audience is key to effective marketing.

    • Titles

    • Building a Sustainable Business Model
  • The Power of Relationships in Business

    • Sound Bites

    • "I was the California kid."
  • "We were early in the streaming media space."
  • "I was a CEO of a publicly traded company."

    • Chapters

    00:00 Introduction and Background

    04:35 Corey's Early Career in Advertising and Marketing

    07:53 The Dot-Com Era and Streaming Media Ventures

    10:49 Transitioning to Financial Services

    12:50 Sales Training and Early Success

    14:54 The Shift to Digital Marketing and Agency Work

    19:11 Building Relationships and Specialization in Sales

    24:14 Innovative Sales Strategies and Gift-Based Marketing

    30:13 Expanding into New Markets and Specialization

    35:11 The Importance of Founder-Led Sales

    43:34 Corey's Book and Consulting Focus

    50:15 Escaping Founder Dependency and Building a Sustainable Business

    ...more
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    The Accidental EntrepreneurBy accidentalentrepreneur