In this episode, Lauren interviews Jay Clark, a multi-generational rancher from Texas, who shares his journey of transforming his family's ranching operation into a successful business. Jay discusses the pressures and joys of continuing a family legacy, the importance of innovative approaches to ranching, and the need for continuous learning and adaptation in the agricultural industry. He emphasizes the significance of treating family operations like businesses, the challenges of attracting talent, and the impact of regenerative practices on profitability. In this conversation, Jay Clark discusses the complexities of transitioning leadership roles within family businesses, particularly in agriculture. He shares personal experiences about integrating his non-agricultural wife into ranch life, the importance of advocacy for the agricultural community, and the need to engage the next generation in meaningful ways. The discussion emphasizes the significance of mental health, personal hobbies outside of agriculture, and the necessity of storytelling in advocating for the industry.