Talk Design

Building a Thriving Interior Design Community with Laurie Laizure


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Laurie Laizure founded the Interior Design Community (IDC) over 12 years ago, starting on Google Plus and expanding to platforms like Instagram, Facebook, Pinterest, and LinkedIn. With over 110,000 Instagram followers, IDC is a vibrant space where designers share knowledge, foster friendships, and improve their business practices.


Evolution and Impact of Social Media: Laurie emphasizes how IDC facilitates deeper conversations among designers, addressing business challenges and enhancing collaboration. The community has become a crucial resource for professional growth and client service quality.

Future Goals and Nonprofit Structure: Operating as a nonprofit, IDC aims to be governed by its members. Laurie envisions a future board of interior designers advocating for the profession, negotiating with brands, and providing essential resources, creating a sustainable, member-driven community.

Increased Demand for Quality and Local Design: Consumers' frustration with fast furniture is driving a demand for higher-quality, durable pieces and local sourcing, partly due to COVID-19 supply chain issues. This trend offers significant business opportunities for designers to monetize their expertise through shoppable showrooms and online consultations.

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Talk DesignBy Adrian Ramsay

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