Ep. 274: Building a Traffic Machine: 5 Essential Tools to Attract Traffic to Your Online Business

​​In this episode, we’re talking about your traffic machine, one of the four critical elements in creating an online business. We start at the beginning of a customer journey, which covers how you catch people’s attention and get them into joining your world. There are five key elements here: your weekly content, social media posts, paid ads, guest outreach, and affiliates. You need to cultivate a strategy on how to do all of these to generate traffic to your business, which will help you succeed in the long term. What’s In This Episode What a traffic machine is all about The 5 elements of a traffic machine Weekly Content - raising awareness and building trust with the audience Social Media Posts - engaging with the audience and promoting your content Paid Ads - attracting people to your lead magnets Guest Outreach - finding a way to reach out to people who’ve collected your audience and getting into their world to provide value Affiliates - having other people promote your products and send traffic to your and they get a commission on sales Why weekly content is a critical part of a traffic machine How weekly content bring people more naturally into your world Why it takes time for long-form content to get traction The importance of being consistent with your content publishing Why social media is a great way to promote your content What you need to consider when choosing a social platform for your business Why you should use paid ads, especially in building your list The different kinds of ads you can run Why you should focus on conversion ads at the beginning of your business How guest outreach works and how to do it Why you shouldn’t ask to be a guest on someone’s platform straight away without building relationships How affiliates work and why you should set it up at the late part of the game What you need to think about when creating an affiliate program Resources In This Episode BADA$$ Online Marketing University™ (BOMU™) Legal Templates Affiliate Program BADA$$ Online Marketing™ Membership Paid ads tool: Taboola or Outbrain