The Certified BADA$$ Online Marketing™️ Podcast

My team and I have made a pretty big decision.

We’ve decided to shut down BOM Coaching, the BOM Membership, and BOMU at the beginning of 2023. 

This is not a decision we’ve made lightly. It is something I’ve struggled with. But ultimately, it’s a decision that I’ve made for my own sanity and for the sake of my team.

Take a listen to the final episode of the Certified BADA$$ Online Marketing Podcast to hear the reasons why we've made this decision and what it looks like for the future of my business.

In the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners. 

The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on different topics in a seemingly random path. Instead, this series is built as an audio mini-course to get you started doing email right.

Episode 1: Why Email Matters

This episode dives into why you should care about email as someone building a brand based on your knowledge and expertise.

Grab all the resources Bobby mentions and go deeper with email marketing at www.bobbyklinck.com/email

In this episode of the Certified BADA$$ Online Marketing Podcast, Bobby shares upcoming plans to shift his approach to the show. He'll share some important changes coming to the format of the podcast content, why he's making the change, and what you can expect moving forward. 

• What is the Banker Phase
• Where and what you need to focus on for your business finances
• What is the Leader Phase
• The importance of utilizing leadership skills on your team

• BADA$$ Online Marketing University (BOMU)

• What the Scientist Phase Is
• What scaling means in a knowledge brand
• The agency model of scaling
• The productized model of scaling
• What you need to do the Scientist Phase
• The importance of a product-market fit
• How to do a qualitative testing of your scaled product
• How to do a quantitative testing of your scaled product
• The biggest milestone to hit in the Scientist Phase

• BADA$$ Online Marketing University (BOMU)

• What you need to focus on the Builder Phase
• How to set up your conversion and customer experience machines
• Why you need to create a website
• How to create list-building options
• Why you need to set your email marketing system
• Why you need to have a customer experience machine setup
• What you need to focus on the Recruitment Phase
• How to start your content marketing
• Why social media shouldn’t be your main content
• Why you need to set up paid ads
• Why guest outreach is important
• The biggest goal of phases two and three

• BADA$$ Online Marketing University (BOMU)
• Facebook Ads

• The Planner Phase of building an online business
• The overall objective of the Planner Phase
• The 3 big parts of the Planner Phase
• Looking inside yourself
• Looking at your market
• Putting together your business plan
• Why you need to determine your core competencies and areas of expertise
• Why you need to know what you believe in and stand for
• Why you should figure out what makes you unique
• The importance of listening to people who are already serving your target audience
• Why you need to be among your people
• How to identify your core differentiator
• How to put together your business plan

• BADA$$ Online Marketing™ University (BOMU)
• Gallup CliftonStrengths Finder
• DiSC Assessment
• Myers-Briggs Type Indicator
• Enneagram

• The 7 phases of building a knowledge brand
• Phase One: The Planner Phase
• Phase Two: The Builder Phase
• Phase Three: The Recruiter Phase
• Phase Four: The Scientist Phase
• Phase Five: The Banker Phase
• Phase Six: The Leader Phase
• Phase Seven: The BADA$$ Phase
• Why we need a process when building a knowledge business
• How to avoid the feeling of overwhelm when starting a business
• How to avoid ending up with several unfinished projects
• Why you need to see the big picture of building your business
• Why you need enough data and correct information
• How to avoid wasting a lot of your resources
• Why a checklist doesn’t work

• BADA$$ Online Marketing™ University (BOMU)

• What is conversion in this context
• The 2 big pieces of conversion moments in building your online business
• The 5 elements of a conversion machine
  • Your website and the core pages that you need
  • Your list-building efforts to grow your audience
  • Your email marketing and why it’s one of the most powerful tools to convert a lead into a buyer
  • Your product suite and why you need a mix of products
  • Your messaging and the importance of delivering the right message at the right time to convert your leads into the right offer
• How I find great success in email marketing
• How we develop a strategy to serve people at multiple places on their journey with our legal templates
• The key to creating your product suite
• The kind of messaging that we use in the marketing side of building a business
• Why getting all of these things working in sync will make your conversion machine humming

• BADA$$ Online Marketing University™ (BOMU™)
• Legal Templates
• FREE Privacy Policy Template
• BADA$$ Online Marketing™ Membership

• What a traffic machine is all about
• The 5 elements of a traffic machine
• Weekly Content - raising awareness and building trust with the audience
• Social Media Posts - engaging with the audience and promoting your content
• Paid Ads - attracting people to your lead magnets
• Guest Outreach - finding a way to reach out to people who’ve collected your audience and getting into their world to provide value
• Affiliates - having other people promote your products and send traffic to your and they get a commission on sales
• Why weekly content is a critical part of a traffic machine
• How weekly content bring people more naturally into your world
• Why it takes time for long-form content to get traction
• The importance of being consistent with your content publishing
• Why social media is a great way to promote your content
• What you need to consider when choosing a social platform for your business
• Why you should use paid ads, especially in building your list
• The different kinds of ads you can run
• Why you should focus on conversion ads at the beginning of your business
• How guest outreach works and how to do it
• Why you shouldn’t ask to be a guest on someone’s platform straight away without building relationships
• How affiliates work and why you should set it up at the late part of the game
• What you need to think about when creating an affiliate program

• BADA$$ Online Marketing University™ (BOMU™)
• Legal Templates
• Affiliate Program
• BADA$$ Online Marketing™ Membership
• Paid ads tool: Taboola or Outbrain