I recently spoke with Erin O'Loughlin and Annalise Nurme about creating a UX Writing culture in a product team of the language education platform Babbel.

More companies are beginning to understand that they must hire writers; Erin and Annalise are the first official UX writers at Babbel. We talked about the challenges of creating a UX writing culture in a company that’s never had writers.

Topics covers:

-Presenting the concept of UX Writing to your team

-Creating a content style guide and establishing new conventions

-Building test groups for your product

-Working with designers