71. Building an Authentic Personal Brand

Personal Branding expert, Jessica Zweig, joins me for today’s episode. Jessica is CEO and founder of Simply Be Agency, Forbes expert, and author of the #1 bestselling book, “Be.”    Jessica reflects on her background with body dysmorphia and previous experience with her first blog turned online magazine, Food and Fashion, which led her to building her own brand while staying authentic and honest to herself. Tune in to hear her journey into personal branding, an on the fly audit of my brand online, her advice for uncovering your own personal brand, as well as her diagnosis of depression in January 2022, and how she has since hired team members to lead and scale her business while staying true to her brand and joy.   In today’s episode, we cover: Jessica’s experience of failing, getting back up, and believing in herself How do you tap into authenticity? How to have an authentic brand Jessica’s audit of my Instagram and personal brand How Jessica went from burnout to a super successful female entrepreneur Do you have to hustle? Who are the first people you should hire? Why it’s important to amplify the reason you are here   Connect with Jessica: @jessicazweig www.simplybeagency.com Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself Be. THE WORKBOOK: Fresh new pages taking you deeper into your authentic personal brand.   This episode is sponsored by the Online Entrepreneur Academy. Are you a dietitian or female wellness expert that's feeling undervalued in your job? Not passionate about what you're doing, or are you working one to one with clients now and want to scale your private practice to group an online coach courses and programs, then OEA is perfect for you. This is a three month high touch coaching program and we are currently enrolling for our next cohort. Apply for the Online Entrepreneur Academy here.