The Mane Edit by Mikki Auld

Building an award winning beauty brand with Danielle Renee of Bobbie Charles


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In this episode I am speaking with the incredible Danielle Renee, the creative force behind the esteemed Bobbie Charles brand. 

With an unwavering commitment to perfection, and endless learning, Danielle has seamlessly woven strategy, fierce leadership and excellence into every area of her beauty salon brand.

Beyond Bobbie Charles, Dani is a strong advocate for personal and professional growth, coupled with a deep commitment to health and fitness. Her top tip? “As the leader, you need to be excited about your brand and growth FIRST”


Dani has a lot of awards under her belt - she's taken home...

• 2023/2022 Finalist Salon Owner of the Year, Australian Beauty Industry Awards

  • 2022 Winner Dermal Therapist of the Year, Australian Beauty Industry Awards 
    • 2022 Finalist Courageous Leader, Outstanding Leadership Awards
    • 2022 Semi Finalist Community Achievement Awards
    • In this ep we’re unpacking what it takes to build a beauty brand that truly stands the test of time, plus we’ll be discussing how business ownership and an unwavering commitment to self-growth go hand in hand and are even unpacking whether or not SCALING truly aligns to our higher purpose.


      Find Dani at @danielle_bobbiecharles

      12 Wk Coaching: https://bobbiecharlesacademy.com.au/12-week-group-coaching-program/

      Private Coaching with Dani here
      FREE Strategy Call: https://calendly.com/danielle-renee

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      The Mane Edit by Mikki AuldBy Mikki Auld