In this episode, I'm catching up with Lily of The Salon Reset to talk all things business ownerships. We cover the icky, sticky and not-so-spoken-about topics in our industry. I hope you all enjoy this episode - it's a long one and is more conversational and raw in style - I've not really edited this. Our aim was to bring together salon owners and shed some light on the truths, hardships and real life challenges of owning a salon/taking the road less travelled (like moving abroad at the height of your business - who would do such a thing!)

MWAH - Mikki Auld xo

Carissa started a spray tanning & hair extension business from home when she was 21 and grew it into a chain of 3 stores that ran without her in them, using Facebook & Instagram ads to grow her brand and generate thousands of customers.

She has helped over 4000+ small business owners to double, triple and 10X their companies since 2014 with her courses and Facebook ad templates.

To learn more about Carissa head over to her website here

https://carissa-hill.com

Tune into her podcast

Work with her directly - PEACE LOVE & PROFIT COURSE

JOIN HER FREE FB COMMUNITY

Are you a salon owner aspiring to boost your revenue? Well, here's the reality check - the key to making more money lies in understanding that your clients are your pay-check!

In this episode, we'll explore some strategic approaches to increase your hair salon business revenue without compromising your style or sanity.

We're making numbers sxc, by breaking it all down and getting fierce with our finance strategy.

You don't wanna miss this ep

Ready to completely transform your hair salon business in 2024? Standout Salon Academy is where it's at

For salon owners & freelancers ready for elevation…

Let’s build a future proof, profitable business and cult-like brand (without burnout) so that you can up your prices, attract perfect fit talent and thrive in an ever-changing industry

https://www.mikkiauld.com/standout-salon-academy

In this episode I’m unpacking 10 key things that I think are MOST IMPORTANT in building a successful and profitable salon brand in 2024… Spoiler alert… none of it has to do with how well you’re performing on instagram, sorry!

Imagine a salon that runs like a well oiled machine without you there 24/7 - imagine hitting 7 figures and maintaining a high profit margin - Are you ready for elevation in 2024!?

I’ve mentioned some of my favourite thought leaders in this episode because I’m tired of seeing rubbish circulating the web - Here they are…

Antony Whitaker

Martha Kourt

Caitlyn Menzel

Clarissa Hill

Ready to truly kill it this year? Check out Standout Salon Academy - my 7 module course that will teach you EVERYTHING you need to know about building a knockout luxury brand, systemising your business, growing and building a star studded team and getting on top of your finances!

Business is hard, BUT it doesn’t have to feel lonely - all you need is someone (who’s actually done it first hand) to show you the way

https://www.mikkiauld.com

If you're after a punchy episode that fuelled with straight up truths and unpacking the hard stuff, this is it...

Never one to shy away from the "real talk" Charlie Crothers is the owner and founder of The Nest Hair Boutique in Perth, Western Australia but not only that, she's a woman with her fingers in many pies...

As a self-confessed serial entrepreneur, Charlie has her own E-Comm line of hair products and tools with Charlii.com.au plus, her new podcast, The Salon Rebel

I LOVED how open and honest this conversation was with Charlie - it's no secret that salon ownership is tough and it's so refreshing to have a raw conversation that addresses some of the hard stuff that needs to be said.

To learn more about Charlie, head over to The Nest Hair Boutique or follow the queen herself on instagram - https://www.instagram.com/charlii_thenesthairboutique/

Let’s be real, creating a luxury salon that stands out requires a strategic approach that goes beyond just offering premium services. It may not happen over night but in this post I’m diving into everything you need to consider when building a luxury salon from the ground up. We’ll start by focusing on growing demand, designing a unique space, product consciousness, team development, and defining an unparalleled customer experience. The best bit? I’m spilling the beans on my own customer journey…

1. Positioning Yourself as the Best

2. Creating an Unforgettable Space

3. Conscious Product Selection

4. Growing and Educating Your Team

5. Defining your Unique Customer Experience

Ready to build a THRIVING luxury salon brand that grows and excels without you there 24/7? Head over here to learn about my wildly successful online course and memberships

https://www.mikkiauld.com/standout-salon-academy

As a thriving salon owner, the decision to hire a new stylist is a pivotal moment in the growth trajectory of your business. While it may be tempting to base this decision solely on the busyness of your salon, there are key indicators and strategic considerations that should guide this process for long-term success.

Join Standout Salon Academy

https://www.mikkiauld.com/standout-salon-academy

Work one on one with me

https://www.mikkiauld.com/coaching-shop

Want my FREE 7 Figure Method that will take you from overwhelmed and struggling to THRIVING?

Grab it HERE

https://www.mikkiauld.com/7figuremethoddownload

✨ Elevate Your Salon Game: The Power of Career Pathways! ✨

Running a thriving hair salon is more than just fabulous cuts and colors—it's about cultivating talent and paving clear career paths for your team. 🌟 Here's why a structured career progression plan is a game-changer:

1️⃣ Attract & Retain the Best: In the beauty industry jungle, skilled stylists are treasures. A well-defined career path is your secret weapon for attracting and keeping top talent. Potential hires love a vision for growth, and once they're part of the family, clear pathways keep them shining with you.

2️⃣ Skill Mastery & Standout Training: Hair and beauty evolve at warp speed. Career pathways ensure your team stays at the cutting edge. As they climb the ranks, access to advanced training programs keeps skills razor-sharp. Win for them, win for you! 🌈✂️

3️⃣ Boost Motivation & Job Satisfaction: Clear paths light fires! When stylists know where they're headed, motivation soars. Promotions, more responsibility, and higher income become the norm. A motivated team equals exceptional service, loyal clients, and revenue growth. 🚀💇‍♀️

4️⃣ Consistency is Queen: Luxury salons thrive on consistent, top-tier service. Career pathways ensure expertise blooms, delivering A+ service every time. It's not just about keeping clients—word-of-mouth recommendations bring new ones to your chic doorstep. 👑💄

5️⃣ Build a Stellar Culture: Career paths create a culture of growth and teamwork. Seeing colleagues climb inspires collaboration. A commitment to personal and professional development radiates positivity to clients, turning them into loyal patrons. Be great, and the love follows! ❤️👥

6️⃣ Flexibility for Growth: As your salon evolves, so do your needs. Career pathways let you adapt seamlessly. Identify leaders, nurture them, and watch your salon grow sustainably. More growth, less stress—because you deserve it! 🌱📈

7️⃣ Client Trust Amplified: Clients trust their look to your experts. Career pathways turn stylists into trusted pros, building client confidence. Repeat business and referrals follow, creating a ripple effect of trust in your salon. 🤝💖

Want my 7 Figure Method that breaks down essential salon roles? Head ⁠here ⁠and grab it now

⁠https://www.mikkiauld.com/7figuremethoddownload⁠

Maybe you were paying for a rent a chair and thought "I could have my own space for this money" BUT the strategy that got you so far freelancing will not get you far as a business owner.

Opening a salon business is extremely hard - you start finding that you're constantly problem solving and never switchingoff. You thought growing a team would be simple enough but leadership is incredibly hard and it feels like your overheads just keep getting bigger. You could have earned this much working on your own and without the responsibility of a salon.

What if I told you that there's a 6 step system that can set your salon business up for sustainable success & profit? What if I told you that by getting serious about strategy and systems is the key to success?

How do I know? Because I've done it. I learned the hard way but I'm here  to give you my fool proof method. You're welcome.

https://www.mikkiauld.com/7figuremethoddownload

JOIN SSA

https://www.mikkiauld.com/standout-salon-academy

In this episode I am speaking with the incredible Danielle Renee, the creative force behind the esteemed Bobbie Charles brand. 

With an unwavering commitment to perfection, and endless learning, Danielle has seamlessly woven strategy, fierce leadership and excellence into every area of her beauty salon brand.

Beyond Bobbie Charles, Dani is a strong advocate for personal and professional growth, coupled with a deep commitment to health and fitness. Her top tip? “As the leader, you need to be excited about your brand and growth FIRST”

Dani has a lot of awards under her belt - she's taken home...

• 2023/2022 Finalist Salon Owner of the Year, Australian Beauty Industry Awards

In this ep we’re unpacking what it takes to build a beauty brand that truly stands the test of time, plus we’ll be discussing how business ownership and an unwavering commitment to self-growth go hand in hand and are even unpacking whether or not SCALING truly aligns to our higher purpose.

Find Dani at @danielle_bobbiecharles

12 Wk Coaching: https://bobbiecharlesacademy.com.au/12-week-group-coaching-program/

Private Coaching with Dani here
FREE Strategy Call: https://calendly.com/danielle-renee