With the podcast impacting the lives of people from all walks of life, students were left with no choice but to attend classes online. Edtech companies have been major beneficiaries amidst the prevailing situation as the lack of physical classes meant that students depended on digital platforms to enhance their learning.

To understand how ed-tech brands have built solid digital marketing strategies to improve the engagement with their users, we caught up with Rhezandra Priatama, Chief Technology Officer at Sekolahmu.

Sekolahmu is the pioneer of a blending education technology system in Indonesia. With a high standard and well-structured curriculum, this digital platform has been acquiring more than 2.5 million users within 15 months since the app’s launch on Google Play Store. They also reached a record of 12 million page views a day.

Rhezandra also shared insights on:

Tune in to gain actionable growth tips on how to build a solid digital marketing strategy by extracting the best out of each online channel.