George Popstefanov, founder and CEO of PMG, (also Koddi, Further, and the Momentum Group), joins Corey and Joe to discuss how he's built and managed a portfolio of independent, technology-first companies across advertising, commerce, and data. George walks through the three pillars that define every business he builds  and how those principles drive everything from product development to acquisition strategy. The conversation covers how PMG's Ali operating system and Alli Marketplace are becoming central infrastructure for Fortune 500 brands navigating the shift to agentic marketing. George also addresses the AI cost reality check hitting enterprise organizations, the gap between AI usage and AI impact, and why he believes education at the C-suite level — not technology deployment — is the single most important first step for companies trying to transform.