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Building an Industry Disrupting and Authentic Brand with Curt Cuscino
Most companies make the mistake of building a brand with their ‘What’ instead of their ‘Why.’ But Your personal brand, who you are at your core, will ultimately be manifested into your business if you start with ‘Why.’
Welcome to another week of Tactical Leadership! In today’s episode, I welcome Curt Cuscino to share how he helps people launch, develop, and create engaging brands.
Curt is the founder and CEO of HypeLife Brands, a progressive brand development + marketing agency helping B2C lifestyle startups & consumer-focused brands powerfully engage the Millennial generation. The agency is now headquartered in Southern California, coastal downtown Oceanside. HypeLife Brands specializes in building, launching, and growing B2C/DTC lifestyle brands and startups, finely tuned for the ever-elusive Millennial generation.
Main takeaways:
Start With Why, Not With What
Why Vulnerability is Crucial to Identity
Connect with Curt on LinkedIn: https://www.linkedin.com/in/curtcuscino/
Visit HypeLife Brands’ website https://www.hypelifebrands.com/
Leave a 5-star Review and help this show reach more people. To find out more about me, visit https://knightprotectionllc.com/
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By Zack A. Knight
5
9090 ratings
Most companies make the mistake of building a brand with their ‘What’ instead of their ‘Why.’ But Your personal brand, who you are at your core, will ultimately be manifested into your business if you start with ‘Why.’
Welcome to another week of Tactical Leadership! In today’s episode, I welcome Curt Cuscino to share how he helps people launch, develop, and create engaging brands.
Curt is the founder and CEO of HypeLife Brands, a progressive brand development + marketing agency helping B2C lifestyle startups & consumer-focused brands powerfully engage the Millennial generation. The agency is now headquartered in Southern California, coastal downtown Oceanside. HypeLife Brands specializes in building, launching, and growing B2C/DTC lifestyle brands and startups, finely tuned for the ever-elusive Millennial generation.
Main takeaways:
Start With Why, Not With What
Why Vulnerability is Crucial to Identity
Connect with Curt on LinkedIn: https://www.linkedin.com/in/curtcuscino/
Visit HypeLife Brands’ website https://www.hypelifebrands.com/
Leave a 5-star Review and help this show reach more people. To find out more about me, visit https://knightprotectionllc.com/