As Smartly.io’s Head of Creative for EMEA & APAC, Sarah collaborates with the world’s biggest advertisers to drive creative innovation and #worksmartly to reach audiences with more agile, meaningful and effective ads. At Smartly, she is known for her work with clients on short form video, dynamic creative workflows, and elevating brands in emerging channels. A distinctly digital creative, Sarah is a specialist in an ultra-nimble creative approach pioneered with clients like Google, and honed a decade of digital agency and industry experience. Prior to Smartly.io, she spent 6 years at EssenceMediacom, working on campaigns for Google, including the award-winning Project Pegasus. Sarah is proud to be a content creator on TikTok (@sarahhiraki) where she dissects advertising, cultural and media trends through the lens of social justice, race and gender.
About Smartly.io
Smartly.io is one of the world’s largest SaaS digital advertising platforms, managing nearly $5B in ad spend with 700+ brands worldwide. Our leading end-to-end technology and outstanding customer service help brands such as Walmart, FanDuel, L’Oreal, Warner Bros. Discovery, Nestle, and Disney/ESPN to better reach audiences, engage creatives and learn what performs best—consistently driving scale for brand and performance across the largest media platforms, including Facebook, Instagram, Snap, Pinterest, TikTok, and Google.