Culture doesn't just happen in a martial arts school. It's either built with intention or left to grow on its own—and when it's left alone, it often drifts in the wrong direction. In this episode of the Black Belt Business Podcast, Easton's Eliot Marshall and Mike Tousignant dig into what it really takes to shape and protect the culture of your academy. From setting clear values, to holding tough conversations, to developing leaders who embody your mission, they outline the steps every school owner needs to take to ensure their academy's culture supports growth and longevity.

If you want your school to thrive not just this year, but for decades, this episode is a must-listen.

Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!