Founded in 2005, Etsy has grown into a public company with over 1,000 employees. It's no longer a startup (in the traditional definition), but in many ways, Etsy still thinks and builds like one. This presentation will walk through examples of how Etsy takes Lean Startup approaches to smaller, startup-like products within the company, including how these smaller teams are formed, how their work is tested, and how they exist within the larger company ecosystem to allow for constant iteration and innovation by the brand. Included here will be tips for supporting internal startups within established companies.